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Horror Author Breaks With Traditional Publishing Grind and Gives Free Book to Readers
Horror author G. Wells Taylor is giving free copies of the popular first book in the Apocalypse Trilogy, When Graveyards Yawn, to all visitors at wildclown.com or gwellstaylor.com to celebrate the upcoming release of the second book in the series, The Forsaken, and to announce his break from the traditional publishing industry.

"You don't have to be a marketing genius to see what's happening. The number of book stores is declining, and those that are left are offering fewer titles with a very short shelf life," Taylor said of his decision to break with traditional publishing methods. "The longer a book sits in a store, the more it eats into a corporate publisher's quarterly profits. The sky is falling on the old business model."

In 2001, friend and Chief Information Officer for a large national law firm, Richard Van Dyk suggested Taylor move to the Internet. "Taylor and I have had an ongoing dialogue for decades, sometimes aggressively so, on where print media was going and what form it would take. I think in the end we were both reasonably accurate and what is available now is the best of both the digital and hardcopy formats catering to readers, not a publisher's quarterly financial requirement."

Taylor's initial move online led to disappointing relationships with print-on-demand companies. "They weren't embracing the technology and freedom of the new marketplace. Instead, they were building an expensive electrical shadow of the old business model," Taylor said, which prompted him to sever those ties and bring his printing rights home.

Meanwhile, Van Dyk saw the growing conflicts in technology regarding patents and copyright and the opportunities presented by the mass duplication and distribution of digital works. From this he formed an idea for a business model that he then presented to Taylor. All Taylor had to do was agree to give away one of his life's works. "Taylor has a franchise of material that is deserving of so much more attention than any publisher has given him. The entire publishing industry, be it music, movie or books, is trapped in an unsustainable business model and unable to view digital media as an opportunity, and those producing content suffer."

Using print-on-demand technology and sidestepping expensive traditional distribution methods, Taylor is able to re-release all of his titles at affordable prices for order directly through his web sites as paperback or E-book download. Without the unjustified extra costs of outmoded distribution networks, the consumer can pay half the price for paperbacks and E-books.

"This works so well because readers are already used to ordering books they can't find on bookstore shelves," said Taylor. The new business model is a win-win situation. No longer forced to view publishing through the narrow focus of the corporate status quo and its diminishing choice in titles and authors, the consumer is free to visit the author directly on the Internet to sample or purchase his books.

"This isn't just the future. It's a future we can make for ourselves," said Taylor of writers and the new model versus the old.

Source: Evil Dread
Posted on Jul 06 2008 by
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